Quit mapping your buyer’s journey!
Instead, make it your goal to be everywhere your clients need you, whenever they need … READ THE REST
Serendipity: The Ultimate Goal of Digital Marketing
Mastering The Salmon Dance: Why High Quality Content Isn’t Enough To Get Noticed Online
Have you seen the following interview with Jay Baer (posted on Convince and Convert) in which he talks about … READ THE REST
Marketing With One Eye Closed: Closing the Gap Between Social Media & Marketing Automation
A few years ago, I began stewing about the obvious lack of integration between social media monitoring software (SMMS) and … READ THE REST
The Flipboard Effect: What If They Never See Our Content?
It took Google thirteen years to fill the online marketplace with search-friendly customers and web-enabled vendors.
Today, blogging, social sharing … READ THE REST
Does Purchase Intent Exist in Social Media?
Does purchase intent exist in social media?
If so, can it be mined for leads and sales like search engine … READ THE REST