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About Vernon Niven

President & Chief Creative Officer Buy Like Me, LLC

Serendipity: The Ultimate Goal of Digital Marketing

Quit mapping your buyer’s journey! Instead, make it your goal to be everywhere your clients need you, whenever they need you. When Did ‘Social’ Become ‘Media’? I’m certainly not the first person to point this out, but it bears repeating: Facebook, Twitter and LinkedIn weren’t designed as media properties. They were to replace old-school social networking platforms like bulletin boards, discussion forums, Usenet, […]

10 Ways To Introduce Yourself to a Prospect On Twitter

It can be awkward to introduce yourself to a prospective customer on Twitter. But that doesn’t mean you shouldn’t do it. On Twitter, millions of people ask for help and advice every day. That’s why Twitter is such a great place to meet new customers. But Twitter isn’t like LinkedIn, where you connect through people you know.  Twitter […]

Mastering The Salmon Dance: Why High Quality Content Isn’t Enough To Get Noticed Online

Have you seen the following interview with Jay Baer (posted on Convince and Convert) in which he talks about the recent changes to Google’s search engine algorithms Panda and Hummingbird? In this interview, Jay explains why Panda and Hummingbird mean that producing high quality authoritative content is becoming a minimum requirement to getting customer attention. If you care about […]

Marketing With One Eye Closed: Closing the Gap Between Social Media & Marketing Automation

A few years ago, I began stewing about the obvious lack of integration between social media monitoring software (SMMS) and marketing automation platforms (MAP). I was kind of forced to, because my old company, NeedTagger, had thousands of users who were evenly split between marketing and sales professionals. Both used our tool to connect with customers and prospects on […]

How Much Do Influencers Really Matter in Social Media?

A recent excellent Harvard Business Review article pointed out the dangers of relying on social media data as proof of social media influence. What Would Ashton Do—and Does It Matter? In his article, Sinan Aral points out the simple fact that people don’t live inside social media silos. We live in the real world, where many […]

The Flipboard Effect: What If They Never See Our Content?

It took Google thirteen years to fill the online marketplace with search-friendly customers and web-enabled vendors. Today, blogging, social sharing and marketing automation are filling the marketplace with content. And most of it is crap. In response, your buyers are starting to use personal media sifting / curation apps like Flipboard and Apple News to filter all the […]

10 Best Practices for Generating Leads and Sales From Twitter

While NeedTagger was online in 2012-2014, we helped over 7,000 of businesses find and connect with new customers on Twitter. Along the way, we learned a few things about the right and wrong ways to use Twitter as a customer acquisition channel. This post summarizes the top 10 best practices (in my opinion) and provides links to examples […]

Does Purchase Intent Exist in Social Media?

Does purchase intent exist in social media? If so, can it be mined for leads and sales like search engine queries can? For most marketers, purchase intent doesn’t pop into their head when talking about social media. Not a lot of people are buying stuff on Facebook, after all. But the fact is, actionable purchase […]

How To Grow Your Business Using Social Media: Be Helpful – not ‘Interesting’

A recent Forbes.com article proudly laid down a challenge to the global business world: ”Be Interesting – or Be Ignored“. (image credit: Shirtoid, where you can put it on a tshirt) The article claims that creating and sharing interesting content on your website, on your blog and with your social media audience is no longer an option. […]

Social Media Enters Its Third Inning: It’s Time To Score

Social media is entering the third inning of its evolution as a marketing channel.   Are you ready to score some sales? The First Inning: Batter Up! The first inning of social media marketing involved businesses creating social media pages and accounts and learning how to listen and communicate in a non-damaging way. PR and marketing […]