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Monthly Archives: March 2016

Serendipity: The Ultimate Goal of Digital Marketing

Quit mapping your buyer’s journey! Instead, make it your goal to be everywhere your clients need you, whenever they need you. When Did ‘Social’ Become ‘Media’? I’m certainly not the first person to point this out, but it bears repeating: Facebook, Twitter and LinkedIn weren’t designed as media properties. They were to replace old-school social networking platforms like bulletin boards, discussion forums, Usenet, […]

10 Ways To Introduce Yourself to a Prospect On Twitter

It can be awkward to introduce yourself to a prospective customer on Twitter. But that doesn’t mean you shouldn’t do it. On Twitter, millions of people ask for help and advice every day. That’s why Twitter is such a great place to meet new customers. But Twitter isn’t like LinkedIn, where you connect through people you know.  Twitter […]