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Monthly Archives: June 2013

Marketing With One Eye Closed: Closing the Gap Between Social Media & Marketing Automation

A few years ago, I began stewing about the obvious lack of integration between social media monitoring software (SMMS) and marketing automation platforms (MAP). I was kind of forced to, because my old company, NeedTagger, had thousands of users who were evenly split between marketing and sales professionals. Both used our tool to connect with customers and prospects on […]

How Much Do Influencers Really Matter in Social Media?

A recent excellent Harvard Business Review article pointed out the dangers of relying on social media data as proof of social media influence. What Would Ashton Do—and Does It Matter? In his article, Sinan Aral points out the simple fact that people don’t live inside social media silos. We live in the real world, where many […]